Privacy Policy


 Our Commitment to Protecting your Personal Information.

 1.             Protecting You

 MyEO Subscription Master (the app) is an application that consists of a website and mobile device application. The Subscription Master website (the website) is a website that is owned and operated by Subscription Master Limited. Subscription Master Limited ("we," "us," "our") is committed to protecting your privacy. Our commitment to your privacy is demonstrated by our registration with the Information Commissioner’s. We will only use the information that we collect about you lawfully in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK. Our partners and sister companies are also subject to this Privacy Policy (“The Policy") thus ensuring that all possible precautions are taken to protect your privacy.

 2.             Acceptance

 By using Subscription Master or any of its other services, you signify your acceptance of this Policy. If you do not agree to the terms of this Policy, in whole or in part, you should not use our application. This Policy applies with respect to the information collected on the Website and through any other contact we have with you via the . Our Policy ensures that any information you provide us remains private, confidential and secure. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by contacting us (and there may be an administrative fee payable for this). If you find any inaccuracies we will delete or correct it promptly.

 3.             Personally Identifiable Information 

During the registration process we collect personally identifiable information ("PII"). This information is required for use within the app. We will collect your e-mail address and mobile phone number during your use of the Website and app. We also collect first and last names, postal address, date of birth, other telephone numbers and for payment purposes we use the services provided by Paypal who are regulated by the FSA and other global financial regulators.

 4.             Sharing your Data

Your PII is retained and controlled in accordance with the Data Protection Act 1998 and other applicable data protection laws in the UK. PII is used for the following:-  (1)To add to the functionality of the app (2) To facilitate the purchase of products and services (3) To measure and improve the apps performance (4) To market ourselves and our partners, sponsors’ and merchants services to you (5) To promote your clubs, teams and players to sponsors, partners and merchants.

We make available PII for these purposes within Subscription Master, to other MyEO Ltd group companies within the European Economic Area and beyond the EU borders.

5.             Sharing Your Data with the Authorities

It is our policy not to sell or rent any PII to anyone else for their marketing or other purposes unless it is in compliance with a legal requirement. We respond to governmental enquiries (or enquiries from a legal, governmental or quasi-governmental or local authority agency or Internet protection agency of any type); (c) comply with a valid legal process or procedure; or (d) protect our rights or property, this application, and/or other users of this Website. If, as part of our legal obligation, we are required to send information to authorities either in the EEA or abroad we cannot be held responsible for any use of your data by the authorities or their affiliates.

6.             Marketing Emails 

Subscription master will send you emails with marketing material and information about our products and service. Emails may contain marketing briefings and offers from our sponsors and partners with related services to you, your clubs and teams. Emails may be used as an opportunity to provide feedback about a particular Merchant’s service; and as promotional emails; as a newsletter; to send you information on Products/services which relate to you based on your profile.

 7.             Security and Data Retention

Subscription Master takes the security of all PII information under our control very seriously. We comply with the relevant parts of the data protection Act relating to security and data retention and seek to comply with all the EEC regulation for data control.  We will ensure that appropriate policy, training, technical and procedural measures are in place, including audit and inspection, to protect our manual and electronic information systems from data loss and misuse, and only permit access to them when there is a legitimate reason to do so, and then under strict guidelines as to what use may be made

of any PII contained within them. These procedures are continuously managed and enhanced to ensure up-to-date security.

We hold data until 2 years after it is last accessed or used by us. Regarding information transmitted between the Website and/or users, while we take reasonable precautions to safeguard this information, we may be unable to prevent unauthorised access to such information by third parties or inadvertent disclosure of such information during transit. Users acknowledge this risk when communicating with the Website.

 8.             Transfer in Certain Circumstances

If there is a sale, merger, consolidation, change in control, transfer of substantial assets, reorganisation or liquidation of Subscription Master then, in our sole discretion, we may transfer, sell or assign information collected on and through this Website (including, without limitation, PII and other information), to one or more relevant third parties.

 9.             Cookies and Third party Cookies,


Cookies are text files that contain very little information in order to make websites more efficient. We use cookies in order to operate a more efficient service to you. The information stored in the cookie is used to identify you and enables us to operate an efficient service as well as tracking patterns of behaviour of visitors to our website and app.


Cookies can be controlled by the various settings that are available in most browsers. That means that cookies can be shut down reducing the speed of our website. The use of cookies by third party advertisers or advertising servers is not subject to this Policy, but is subject to their own respective privacy policies. Please note that use of the Website is neither intended for, nor directed to, children under the age of 16 without adult supervision.

 10.          Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser.

 However, please note that if you do this you may not be able to use the full functionality of this website. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

 11.          Changes to this Policy

Please note that this Policy forms part of the Terms and Conditions for use of Subscription Masters’ services and forms part of the Agreement between you and us. We may, from time to time, amend this Policy, in whole or part, in our sole discretion dues changes in corporate strategy or legislation. Any changes to this Policy will be effective immediately upon the posting of the revised policy on the Website. (Depending on the nature of the change, we may announce the change: (a) on the home page of the Website, (b) by email, if we have your email address, or (c) in some other way.) In any event, by continuing to use the Website following any changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, you must terminate your use of the Website and any services offered by Subscription Master.

12.          Contacting Subscription Master

Please feel free to contact us at We will endeavour to respond within 48 hours of initial contact. Responses to standard queries might be based on a prewritten email. 

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